doesn’t seem like it’s going away for a while and it’s a sad reality we have to live with for the time being.

While the pandemic is on its peak and rising, businesses need to assess their virtual communication strategies. Here are some simple and quick ideas you can adopt in your existing marketing plan with smart channels that will benefit your business and clients.

Digital Communication

The pandemic has led businesses to fight for continuity. We believe that innovative thinking is the one positive thing than can emerge from crisis and result in clever decisions. With that said, you need to be thoughtful about your digital communication strategy. Mass texting and emails should be the first thing you should work on in order to maintain engagement with existing and recurring clients. When working from how, people are even more attached to their cell phones and computer, so this approach is rather proactive. Plus, managers need to maintain active communication with employees as well so what better channel to reach them than texting for quick updates and notifications.

Your website will also play an essential role in keeping visitors engaged with your brand. Even during this shutter down season, you can continue to provide your goods and services as well as information using your website. You can integrate chatting software on your website which is now a sound strategy in conversational marketing. While some businesses are using the pandemic to offer deals and convenience, others are simply using their websites as a hub for information regarding their services as well as the virus.

Social Media

Social media should be one of your top priorities if you want to stay relevant to your audience. You can post information about your company, products, services and offers as well. However, in these times, the goal should be engagement so try to tone down the sales aspect and focus on serving your audience. If you provide an essential service or one that will help during the crisis, then you should definitely focus on that. Zoom, the video conferencing app took this opportunity and grew with more than 300,000 new subscribers. Plus, they did not use the pandemic for monetary benefits but rather offered its usual paid services for free to schools, nonprofits and other organizations. This gesture or rather smart business gesture turned out to be a hell of a selling point for the future by building trust and accessibility. Moreover, it was the right thing to do and something others should follow rather than taking advantage of the crisis.

The Need for Crisis Communication

Most business owners have realized that this epidemic is a crisis and they need to pay attention to how, why and what they communication. One bad decision could lead to a series of unfortunate events since these are uncertain times. However, following some basic to-do’s and not to-do’s can help guide you during this;

Digital is different

There are some things you need to take under consideration when sending mass texting, emails and social media messages. It can be difficult to discern tone in these channels so you need to be aware of this when communicating with clients and colleagues. Try to maintain a friendly tone, emphasize a commitment to your work and especially be a bit more lenient. The crisis is a difficult period for everyone, not just your business and your employees require empathy rather than a reminder of protocol in these times. Achieve this, and you will create a message of good will and good business.

Use the right words

Clarity is essential. When you see someone on video or speak to them on the phone, you can pick up on nuances, facial expressions, intonations and body languages. This is not the case for digital communication. This is why you need to choose words that build confidence in your decisions, show strength and choose words with an imparting tone and confidence.

So, let all this sink in and explore different online platforms and resources available at your disposal. Choose the ones that fit the best for your business and use them in ways that maintain trust, commitment and trust in your business. The pandemic is likely here for a while so you might as well adapt now in your aim for continuity and growth.