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Rise of Indian Fashion Trends in Western Countries
Published in Ethics on Feb 25, 2017
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Indian fashion has always been about the rich cultural history showcasing its exceptional flavor of the region along with its unique craftsmanship. Over the year’s Indian fashion industry has evolved & is now all set to balance that what is contemporary with those having ethnic characteristics. 

Much of what Indian Fashion is today owes it to Mumbai’s cinematic legacy, but soon Delhi followed suit as the city gave Indian fashion its cultural space & other folkloric forms. As the years passed by Indian fashion started evolving as a mature industry more so after the economic liberalization of the 90’s. Moreover, the Indian fashion industry has witnessed several milestones over the past few years due to the rise of domestic designers, some of whom have attained international recognition in recent years. Rising affluence of Indians in recent times has also contributed to the increased brand awareness among Indian consumers.

According to an “International Global survey, India is among the most brand sensitive countries in the world, with 30% of potential customers started to buy designer brands.

So here are the Prime Trends that has made Indian Style & fashion Go Global.

Desi Designs and Patterns:

Why is there so much passion for Indian fashion world over? There is hardly a country in the world which is as diverse as India and no country in the world can claim it’s rich native textile and craft history, which is what actually brings that charm and brilliance to Indian ethnic wear that has fascinated the West.No wonder the popular ethnic outfits be it – saree, salwar suit, lehengas have been adorned by famous personalities all over the world & specially from western countries. 

One costume we can quote here is the mermaid Lehenga Having the shape of a fish tail or a mermaid, this type of a pattern gives it a distinct western look as it sits tight on the hips and broadens up as it goes down which gives it the mermaid look. Its curvy look appeals much to what women in west love & is well appreciated by designers from India too. 

Inspired Designs from West: 

A lot of fashion designers are coming up with new designs inspired by western style which is being teamed up with a lot of local texture & artwork that showcases contemporary patterns.
Manish Arora, the renowned Delhi based designer, says, “Indian design is all about embellishment, and that’s fashionable today.”

So, his creations which include Velvet Gowns & Rich Anarkali embodies a global appeal as it incorporates the idea of fine luxury with every costume created with amazing prints, fabrics, intricate embellishments, materials and perfect craftsmanship. Also, the emerging new talent in the industry is ready to experiment which makes them go back to the basics so as to come up with distinct designs & colour patterns.Infact Designer Falguni Pathak, whose creations have been adorned by many famous international celebrities like Lady Gaga, Rihanna, Paris Hilton, Katy Perry and Fergi will soon open a store in Los Angeles. “Indeed. The Indian fashion market is certainly on the upswing! 

Mix & Match – NRI Trends: 

Of late Indians, have become globe trotters too much like their western counterparts. Moreover, NRIs have a fair share in taking Indian fashion to the masses of a faraway land. All this has thus created a distinct Mix & Match pattern that appeals to the local trends abroad. Designs such as the seamless flowing KAFTAN GOWNs or the Ball Gown that gives one the hourglass figure has become top trends in the western world. Thanks to Indian designers showcasing such exquisite Indo-western masterpieces and other unique designs at international fashion events which has given Indian fashion a level playing field. 

Bollywood Effects: 

Yet another factor that gave Indian ethnic wear the much-deserved Global attention it is getting today is because of Indian television and film industry. It is no secret that Hollywood equally derives its fashion inspiration from Bollywood as our movies do from theirs Top B-Town celebs and famous Bollywood divas have walked on the ramp of several International fashion shows and are often seen wearing fashionable sarees, designer lehenga style saree, lehenga choli and salwar suits to special events, award functions and promotions. All this is indeed a testimony as regards the perpetuation of Indian ethnic fashion at a global level.

Thus, in a changing digital world, Indian fashion has come a long way and today it rests on the fulcrum of a successful journey.  So be it Street fashion or ethnic fashion vis-à-vis haute couture. Indian fashion is now scaling laudable heights in the international fashion arena. 

Komal Agrawal - About the Author:

Gives Updates on changing fashion,Trend of mixing western fashion with Indian ethnic wear and many more
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