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Is PIM Software a Necessity For a Business?
Published in Software on May 28, 2020
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Growth is the key point of any business and this is true for every e-Commerce venture as well. For any e-Commerce business to do well in today’s environment, it needs to stay digital and tech-savvy.

Customers are always wanting something new and innovative. With hundreds of businesses worldwide and thousands of options to choose from, a customer today is spoilt for choice. Getting products they want at the click of a button is now a child’s play!

So how do you keep in touch with your customers’ needs and push your business further?

One of the major reasons why many e-Commerce ventures are proving to be successful is because of a central system of storing, managing, and organizing all their product information. A Product Information Management system is the key requirement for any business to do well online.

Why do you need a PIM Software?

The answer lies in the simplicity yet the genius of a central repository. PIM Solutions from Questudio, like CatalogStudio, provide a business with a unique central repository that holds all product data. Here, every minute detail of every product, product category, product family, etc. are loaded and managed consistently. The product information that goes into the central repository can have attributes like name, color, images, size, dimensions, weight, etc.

When details of this magnitude are loaded into the repository, it becomes very easy for the PIM Software to retrieve data and showcase it on the websites and also publish it to every possible marketing channel.

The simplicity of the repository is seen in the way it handles bulk updates, creates product groups, and edits data like pricing and other product information quickly and consistently. This means that data when sourced from any location will always be up-to-date. This gives the customers the right information so that they can make quick decisions before placing an order.

Is this process complex?

No. The maintenance of your product information in the repository is not a complex process at all. It is something that any lay employee can handle with ease. This is why PIM Solutions are so beneficial for all e-Commerce organizations. Employees can edit, add, or delete information with ease. Any latest template updates can also be done with simple clicks so that the entire branding strategy is in tune with the current theme.

What else does the PIM solution offer?

Apart from a wonderful and efficient product data management system, the PIM software also gives you a very powerful marketing strategy. The PIM SAAS is great for many businesses as it offers multi-channel marketing that is crucial in this digital age.

With customers all over the internet in various platforms like social media, emails, messaging, etc., businesses need to make the most of the digital world. Getting your brand across to the right customers is now done through the use of these marketing channels.

The point that businesses must make a note of is that each platform will have its set template to work on. So a catalog for social media platforms may not work in email marketing. Creating these catalogs is a major part of every business marketing team.

With the help of PIM solutions like CatalogStudio, this process becomes very easy and quick. You can create several versions of the catalogs for every theme, platform, etc. Creating hundreds of these catalogs now doesn’t take time or effort. Publishing these to the various channels is also that easy and quick.

The e-Commerce catalog management system is a boon in the hands of the branding team of any organization. It makes the process simple and effective to garner several potential customers to the website and turn it into a sale.

Thus, a PIM software solution is the right and most important choice for any business today.

Sreejitha@appscomp.com - About the Author:

Digital Marketer
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