When considering telemarketing as part of your marketing mix, companies are often faced with a similar dilemma. Why should we outsource our telemarketing rather than do it ourselves? However, it is easy to under estimate the amount of resource and effort that is required to deliver an effective long term telemarketing campaign. Companies face a number of real challenges such as:
David Cook -
About the Author: I specialise in business to business lead generation consultancy. The core role of both TangerineDream Consultancy Ltd and New Business Generator Ltd is to find new qualified sales meetings / opportunities for our clients that result in new business.
TangerineDream Consultancy is a specialist Telemarketing consultancy working almost exclusively with technology, software companies as well as management consultancies. Our core objective is to identify as many sales opportunities as possible for our clients and to arrange qualified sales meetings for our clients’ sales team to attend.
Our clients include:
Torex Retail, Sungard, EDF Efunds, Cognos, Wesupply, CCI International, Stibo Catalogue, Infor and SU53
New Business Generator is a online lead generation specialist. Through a series of websites such as www.telemarketing.gb.com and www.imbuyingevents.co.uk new business generator creates new leads for its clients. Each of the websites attract marketing buyers so that they can leave enquiries for the marketing services that they require and for us to distribute them to a maximum of 10 subscribing members.