For quite a while, Swiss watchmakers have discouraged their dealers from selling on-line because of the perception that the web can be dangerous. But the pull of the internet is hard to resist even for the very wealthy. That’s the reason why manufacturers have reduced their stance. In fact, many already have an outstanding internet presence.

There are still quite a few watchmakers that present only minimal information on the internet though. Basically, they would like to strongly encourage individuals to seek authorized dealers for more information. Authorized as well as respectable unauthorized dealers possess exceptional product knowledge. All questions can be answered and best of all, you will get trusted customer support services.

If you decide that it is still better to purchase on the internet provided your particular circumstance, then there are concrete measures which should be used to guarantee that you will get an authentic luxury watch, and that your personal data will not be compromised. It is strongly suggested for you to visit the internet site of an authorized dealer or an unauthorized dealer you have confidence in.

Some significant features you need to look for when obtaining luxury watches on the internet include:

• Product Warranty – Swiss luxury watches come with merchandise guarantees, often even a lifetime warranty. Whether you purchase the watch on the web or from a retail store, it is essential for the dealer to provide this feature. There should be no possibility of purchasing a counterfeit timepiece. Because you are buying online, it is occasionally possible to negotiate 10% off of the quoted retail price tag.

• Pricing – if it seems too good to be true, it probably is. For instance, if a particular watch is for sale for $500 but its quoted value from authorized dealers is $2,000, then it is probably a counterfeit item. But price should not be the only thing to consider in purchasing a Swiss luxury watch online.

• Differentiating Dealers – there are still a lot of authorized dealers who do not want to complete transactions via the internet. Instead, they would only show their wares online. The actual purchase will be completed via phone and fax to minimize fraud. Don’t confuse them with unauthorized dealers who can sell authentic products directly on the internet.

• Serial Number – the serial number is engraved on all authentic watches. There will be relevant documentations included in the product. Looking for this feature will lessen the risk of purchasing counterfeit watches. Stolen watches can also be tracked based on the serial number.

But most of all, it is important to be wary about offering your personal information, especially credit card details, through the internet. Otherwise, you won’t only get a bad deal, your long-term financial security may also be compromised.

Melissa Smith is a freelance blogger and senior contributor for Writerspire.com. She is a luxury watch enthusiast who enjoys sharing the latest news and information about Swiss watches with consumers and luxury watch retailers.