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Choosing the Right Advertising Agency: What to Look For
Published in Marketing on May 27, 2020
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Considering hiring the services of an advertising agency in Austin can be an arduous task, especially if you are looking for just the right one that will mesh well with your company. Here are some things you should look for when choosing the right advertising agency for your company.

The Services You Need

Looking for an advertising agency in Austin should start with knowing what services you are going to need. Are you looking to rebrand, or to evolve your branding? Is your company brand new and in need of help in creating a brand that will match what your company stands for? You may be looking for an advertising agency to launch a full-scale advertising campaign, or you may just need advertising for a specific type of media (digital, social media, or traditional). Many agencies specialize in a certain type of advertising, or even in certain aspects of advertising (focused on creative aspects, strategy, or analytics). While most advertising agencies know how to do a bit of everything, you need to know what you require so that you can make the choice for the best advertising agency for you.

Find an Agency that has Similar Interests

Whether or not your company has a specific statement it is trying to make socially, it’s still important to be working with an advertising agency that understands you and your company. When working with an advertising agency in Austin, transparency is important so that the agency can understand how your company works from the inside out and can draft the right marketing campaign for you. Good ad agencies will ask you questions about your company's goals, and the objectives of the campaign you want to achieve. Communication between you and the agency is important, so getting a request for proposal from them will allow you to get a sample of their work and see if they understand what your company is all about.

Ask for Samples from Previous Campaigns

If an advertising agency in Austin is worth what they claim to be, then they will be willing to show you samples of their previous work with clients. This can give you an idea of their style, and whether or not it will be good for your company.

Cost Effective

When it comes to purchasing the services of an advertising agency in Austin, the most expensive one isn’t always the best one, but you also often don’t want to go with the cheapest, either. You need to ask for their rates for the work that they do, and for the quality of service that they offer. A cheap company may not be as responsive to your inquiries, and an expensive company may have really high potential, but your return on investment (ROI) is going to end up lower than expected. During your initial interviews with potential ad agencies, they should be asking about your marketing budget, then explain how they can work within that budget to maximize your ROI. They should also be able to be specific in how they helped previous companies with their marketing—beyond simply, “we increased their sales.”

Clear Communication Lines

Nothing can be more frustrating than being unable to communicate with a contractor or company you hire when you need to know what is going on. When choosing an advertising agency in Austin, ask them who will be the key point of contact with them for your company, and what kind of response time you should be expecting, and how often scheduled analytical reports will be coming from them.

Choosing the right advertising agency for your company may be a difficult task, but if you follow through with looking for the things mentioned above, it should take a lot of the hassle out of finding an advertising agency in Austin that will help your company’s growth.

 

Drumroll is a branding agency in Austin, TX providing services like advertising, digital marketing, esports, lifecycle marketing, voice marketing and much more to all types of industries. To know more, visit www.drumroll.com/about.

Mathew Madison - About the Author:

I'm an freelance copywriter and I write on a variety of topics.
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