Got a business (SME class though) but do not have a website, it looks like now it feels ancient. But many companies that his website displays only an extension of marketing are not managed properly. Even for a contact where to buy goods on offer was difficult because the information phone number is not listed on the website.

Well, there are 10 important things that must be followed when managing a business to function effectively.

1.Website should describe clearly who we are . Visitors who come to our website should not let he who is actually looking for us or what we offer. For simplicity, according to John Zhuang, from Winning Interactive, a web design company, preferably on the first page already looked our name and what products are offered. "Visitors should be able to draw conclusions in 2-3 seconds and after that he will be encouraged to explore what is on the website," he said.

2. Simple. Use the domain name easy to remember and simple. But avoid domain names that use connecting lines (eg, business-ku.com) or number because it can be frustrating SEO.

3. Design a simple website and easy navigation. In essence, the visitor is made easy to find what he sought.

4. Easy to find contact information . If we do not want to lose customers who are interested in products that we offer on the website, should include telephone contact numbers or emails that could be contacted. If I need to make is also a form to contact us. Do not let visitors search-cari.Bahkan Forbes magazine suggests also include addresses and maps Google map.

5. Testimonials . Include customer testimonials. An honest recognition (testimony) of the users of products or services we will assist prospective customers to believe in what we are immediately offered. "People like to hear his story directly from actual users," said Zhuang.

6. Clarify what is expected of visitors . If you expect our guests receive a discount, should show the message clearly. For example, the word "discount" is made more clear so thick and easily visible. Or create a special link to the further information that is easy to find.

7. Understand the basics of SEO ( Search Engine Optimization ). SEO this will facilitate a website or information found on our web site search engine (like Google, Yahoo, etc.). No need to create a keyword that is difficult and not related to our business. Make it relevant keywords contained in the information, links, or the title page.

8. Fresh content and quality. For most businesses, the website is the first impression will be accepted by consumers. Therefore give the best impression for visitors. Provide original content, well written and valuable to visitors. Do not forget the updates. Fresh content will be key to SEO success, too.

9. Secure website. Use a platform that makes your website secure from piracy. This will make visitors comfortable while exploring our content. In addition, with a platform that is not easily laid waste hackers, it will be easier to manage.

10. Website design familiar. Generally, visitors will open a page first as a test with mengulurnya until exhausted. If you feel comfortable just going to read the contents page. Therefore create a web page 'not confusing visitors. It is important to note are:
-Make paragraphs short and if necessary by using the subtitle.
-Use the points (bullet points) for the detailed discussion that will allow readers to understand it.
-Highlight important information such as bold or a certain color.
 

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